Building Business Success

A Journey from Marketing to Business Transformation

In 2016, I embarked on a journey to establish my marketing consultancy business after over five enriching years as the marketing manager of Flow Curacao. Little did I know that this venture would lead me to a profound understanding of what truly drives business success.

Beyond Marketing: A Holistic Approach

As a marketer, my initial focus was on creating impactful campaigns and boosting brand visibility. However, consulting businesses revealed that marketing success was intricately tied to the overall health of the organization. Efficient operations, resource optimization, and a robust revenue stream were the cornerstones upon which successful marketing strategies could be built.

Discovering the Missing Pieces

It became evident that several crucial elements needed improvement within a business before diving into marketing activities. Enter Odoo, a software that proved to be a game-changer. While working on website projects for a client using Odoo, I discovered the power of aligning marketing with sales, finance, projects, and product catalog.

The Odoo Advantage

Odoo presented an opportunity to not only streamline marketing activities but to transform an entire business into a more autonomous and efficient entity. By automating and digitizing core business processes, Odoo allowed businesses to operate seamlessly. It was a realization that a healthy business needed a healthy financial backbone, good people, and better insights into its operations.

The Pillars of Success

Running a successful business is not just about marketing prowess; it's about having a robust foundation. A healthy business, sound financial practices, a skilled and motivated team, and insightful data are the pillars that uphold sustained success.

Enhancing Digital and Human Capital

This realization laid the groundwork for my consultancy's mission: enhancing digital and human capital. With 13 years of experience on Curacao, I've witnessed the unique challenges and opportunities that businesses in this vibrant community face. My company is not just about implementing digital solutions; it's about catalyzing overall business growth.

Your Success, Our Expertise

Our expertise extends beyond marketing campaigns. We understand that a successful business transformation requires a harmonious blend of digital advancements and human resource optimization. Whether it's aligning your marketing strategy with financial goals or integrating projects seamlessly, we've got you covered.

Unlocking Potential, Embracing Growth

In essence, our tagline reflects our commitment to unlocking the untapped potential within your organization. We're here to guide you in enhancing both your digital and human capital, ensuring that your business not only thrives in the present but evolves strategically for the future.


In conclusion, the journey from marketing to business transformation has been enlightening. It's not just about promoting brands; it's about fostering healthy, resilient businesses. If you're ready to take your organization to new heights, let's embark on this transformative journey together.

Thank you for reading, and if you have any questions or would like to explore how we can elevate your business, feel free to reach out. Here's to your success!


Lina Nijman

Gathering and Optimizing Data
The Foundation of a Seamless Transition to Odoo